HIP POP

About
Hip Pop (WRITTEN BY HIP POP)

What does Hip Pop do?

We are redefining the functional drinks landscape by craft brewing mindblowingly tasty and healthy gut lovin’ drinks

Where do we do it?

On a gorgeous National Trust farm on the border of Cheshire & Manchester in the UK.

Why do we do it?

It started due to co-founder, Kenny’s IBS issues and co-founder, Emma fermenting some tasty kombucha to fix it. It quickly turned into a passion after seeing the results and then exploring the massive opportunity to help others. 86% of people have suffered from gut health related problems and… 20% of the population have IBS (Irritable Bowel Syndrome) plus… Up to 90% of people with IBS also experience depression or anxiety

How big is the market?

- The digestive health market is currently at $45bn and growing

- The functional foods market is $202bn and growing

- Gut healthy functional drinks are at the epicentre of these major trends 3 Growth areas dove-tailing with this growth

- Low/No Alcohol

- Organic & vegan

- Craft artisan brands

The problem with functional drinks…

- Most functional health drinks on the market are not gut-focussed

- Most gut-focussed drinks are either not craft/artisan, not organic or vegan and packed with sugar/sweeteners

Hip Pop ticks all the boxes - organic, absolutely no sweeteners, fortified with proven probiotic friendly bacteria* and it’s craft and premium *Fortified with Bacillus coagulens